Institutional Data 'Overview of Industry'

IPC is the second biggest magazine publisher in the UK with 20% of market shares however it is owned by a US company (Time Warner). IPC publish magazines such as 'Look', 'Now', 'NME' and 'Nuts'. These are all well known magazines and cover both genders of men and women on average reaches almost 26 million UK adults. IPC's magazines are quite simlar dur to their colour schemes and content, However they did have a wide range of magazine that covered different target audience to widen their market. E.g Women and Home and Nuts are two different types of magazine but cover a wide range of people.